In your paper for this week, you will explore how other companies use information strategically.Chapter 1 and the videos above describe Porter’s Five Competitive Forces model. Although Google is a technology company, it makes money from information, as this video explains.
Android devices send information to Google that is used to determine traffic patterns for Google Maps and to send you ads for businesses based on your location. You type information into Google search and Gmail, and Google stores that information about you. Google collects information from websites and adds it to its search engine. Please read the following chapters that describe how information can be used strategically, which is the topic for this week's paper:Chapter 2 - Data Governance and IT Architecture Support Long-Term PerformanceChapter 3 - Data Management, Big Data Analytics, and Records ManagementPlease watch the following videos on Michael Porter's Five Forces model:Video and article: What are 'Porter's 5 Forces' explains Michael Porter's five forces model.Video: The Five Competitive Forces That Shape Strategy - Michael Porter discusses his five forces model that is used to describe industry dynamics, which are important to consider in strategic approaches.Please watch this video: How Does Google Make Money? This video explains how Google uses information to make money.
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